Problem / Solution Fit

Problem/solution fit section answers the essential question that the whole team needs to know - how the product or service helps to that particular persona from her standpoint.

Let's take a look at a few examples.

E-commerce

Persona

Natalie is a middle school teacher 
from Chicago, IL. She is standing a lot through a day and in need of a good and comfy pair of shoes.

Product

CrazyHeels - 
Online shoes store. Shop CrazyHeels online for designer clothing, shoes, handbags and accessories for women.

How CrazyHeels can help to Natalie?

CrazyHeels helps Natalie to find perfect shoes online. We have a great variety of comfort shoes for everyday use, discounts and free shipping on $99.

B2B

Persona

Steve is an IT manager at medium-sized tech company from Cambridge, Massachusetts. One of his responsibilities is to manage SaaS subscriptions and software licenses expenses.

Product

Crazy-SaaS
 - SaaS management tool. Crazy-SaaS helps companies to manage & optimise all their SaaS spending in one place.

How CrazyHeels can help to Natalie?

Crazy-SaaS helps Steve to see all of the company spendings on SaaS, stay updated and generate reports quickly.


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